Debunking The Wire Bra Myth

Despite what you may have heard, there's no scientific evidence to suggest that wire bras cause breast cancer or other health issues. This myth may have stemmed from misconceptions about the role of underwires and the importance of proper bra fit. Rather than avoiding wire bras altogether, it’s important to focus on wearing a great-fitting and high-quality bra that doesn’t dig into your skin.

The Benefits of a Well-Fitted Wire Bra

When chosen and worn correctly, wire bras offer several advantages over their wireless counterparts:

Superior Lift and Support

The underwire provides exceptional lift and support compared to wireless styles. The wires help to position the breasts front and center while taking strain off the shoulders and back. This is especially beneficial for those with a fuller bust size.

Shaping and Contouring

Underwire bras help to shape and contour the breasts to create a smoother, perkier silhouette under clothing. The wires allow the cups to better conform to your natural curves while minimizing bulging or sagging.

Separation and Defined Shape

The underwire separates the breast tissue to provide better projection, defined shape, and cleavage if desired. This separation helps breasts retain their natural shape rather than being compressed into a single shape—a.k.a. the “uniboob.”

Minimize Bounce

The wired cups help minimize bounce and movement during activities like walking or exercise. This can increase comfort and confidence.

Long Lasting Support

High-quality underwire bras retain their shaping and supportive fit longer than many wireless options. The wires provide structure to prevent stretching out or shape loss over time.

Types of Underwire Bras

For those who prefer the support and shaping benefits of underwire bras, there are a wide range of styles to meet every need. From back smoothing designs to push-up and plunge options, underwire bras are expertly crafted with premium fabrics and innovative construction techniques to help you look and feel great.

Back Smoothing: Back smoothing underwire bras give you a seamless silhouette in an instant. These styles feature zones of firmer fabrics to smooth and streamline your back and side areas for a flattering fit under clothes.

Strapless: Don't let a strapless dress or top stress you out. Strapless underwire bras provide stay-put support for a variety of styles.

Contour: Reach for contoured underwire bras for a smooth, rounded shape under lightweight knits and tees. The molded cups offer light shaping while the underwires lift and separate.

Push-Up and Plunge: Want an extra boost? Push-up and plunging underwire bras use strategic seaming, padding, and angled underwires to enhance your natural cleavage. 

Wire-Free Options

If you prefer the flexibility of wire-free bras, you have plenty of stylish and supportive wireless options to explore. From posture-correcting designs to pretty lace bralettes and sleek sleep bras, there's something for everyone. Crafted with premium fabrics and expert construction methods, these high-quality styles deliver incredible comfort and support without underwires.